Cleveland, Ohio April 28, 2010
Great Lakes International today announced their upcoming schedule for Premier North (Great Lakes Internationals Canadian Division). The new routes are expected to begin in the next couple of weeks. The routes will be flown on 2 Boeing aircraft, the 737-400 and the 737-700NG. Like all aircraft in the Great Lakes International family, the two Premier North aircraft will not feature a first class section, but rather 18 seats have been removed from each aircraft to provide passengers extra comfort throughout the aircraft. Paul Herman (Managing Director) today stated that the decision to go with Boeing was an easy one, “we make money with Boeing, our largest profit margins are when we fly Boeing and the leading “low fare” airline in Canada fly’s all Boeing”. Paul continued to say “this will be one of our most difficult markets to tackle; Canada is loyal to Canadian based airlines”. “While we feel we have a very good plan in Canada only time will tell and the market will decide who succeeds”.
With a current market value of almost 50 million dollars, this is said to be a very risky move for Great Lakes International as the routes they have chosen are already saturated and highly competitive. So why the move to Western Canada? Paul Herman says “our passengers in the US like our style of flying, fast paced, reasonably priced and fantastic service, we think Canada will like that too”. Great Lakes International has a three month commitment to Advantage Aircraft Leasing for the two aircraft. If in three months the routes are not proving profitable the two leases can end at that time. For now however the plan is full steam ahead and the airline’s financial wizards will be watching very carefully.
